Imagine
“She has a unique vision that allows her to propose revolutionary and effective ideas and solutions.”
Areas of work
01
Strategic Communications & Media Engagement
Long-term formats for media relations, product education and audience engagement.
Club of Advanced UsersOpen direction
02
Event Concepts & Live Experiences
Live formats for brands and companies—from focused PR moments to large-scale events.
Public Opinion vs. Corporate Mobile ServiceOpen direction
03
Explaining Technology & Complex Ideas
Turning complex technologies and ideas into clear stories, formats and experiences.
FABRIC Blockchain LabOpen direction
04
Festival Concepts & Stage Direction
Openings, closings and stage sequences built around meaning, dramaturgy and participation.
Firework of Life LessonsOpen direction
05
Brand & Campaign Concepts
Brand platforms, naming, launch concepts and campaign mechanics.
Beauty Is in the Eye of the BeholderOpen direction
06
Creative Writing & Original IP
Independent writing and creative projects exploring language, perception, human behaviour and social ideas.
Crook’s CookbookOpen direction
How I work
I find the right form for an idea—so people can understand it, feel it, and remember it.
Develop
“Regardless of project complexity or time constraints, she knows how to allocate resources accurately and find optimal solutions in challenging situations.”
Execute
“She could effectively define tasks, gently control the process, and, despite having high quality requirements, remain friendly and ethical.”
Achieve
“All the events she conceived and organized were truly impressive and memorable.”